Comments on: “Beehiving” interview with PROFIT Magazine

By: Alen

Alen — Mon, 08 Dec 2008 22:20:31 +0000

Excellent essay and site. I put a link to your compassion essay on my website. Good work.

By: Marcia Hoeck

Marcia Hoeck — Wed, 13 Aug 2008 17:25:50 +0000

Thanks, Bill.
You can do it! Just dig in and give it a try — you’ll be forming your own new frontiers, however, as there isn’t a lot written on the subject to learn more from.

Here’s a link to a pdf written by Iconoculture, a trends firm I mention in the interview:

http://www.iconoculture.com/media/PDF/pd_iconobeehiving_75414.pdf

Good luck and let me know how it goes!
Marcia

By: Bill Campion

Bill Campion — Wed, 13 Aug 2008 16:34:44 +0000

Marcia:

What an awesome interview. I want to learn more. I’m really interested in learning more about creating Beehives as part of a marketing strategy. Your article has made me hungry for more information!

By: Heather Juma

Heather Juma — Wed, 10 Oct 2007 14:52:45 +0000

Marcia, Very interesting article. I see the difference between the niche concept and a beehive and find my market is actually a beehive. I see when marketing how I can use this concept. Very insightful, thank you.

By: Marcia Hoeck

Marcia Hoeck — Thu, 10 May 2007 17:22:59 +0000

Thanks, Ed! Can you get a copy of PROFIT on the newsstand? The article appears on page 20 of the May issue.

I find it all very fascinating, myself — especially the fact that marketers can encourage beehives and start up new ones. I’m going to be on the lookout for examples, so if you come across any, let us know and we’ll blog about them.

Marcia

By: Ed Roach

Ed Roach — Thu, 10 May 2007 17:13:56 +0000

Congratulations on the interview Marcia. Profit is a good read here in Canada. Bee-hiving is a great term. I imagine blogs are the perflect reflection of bee-hiving on the web. I’d love to find a list of bee hives to exploit their uniqueness.

Thanks for bringing this new trend to our attention. I enjoyed your latest newsletter.