The purpose of a headline is to pick out people you can interest. A clever phrase or play on words may attract initial attention, but probably not the attention of those you need to influence — the people you are after may never realize that the following content refers to something they want or need.

We pick out what we wish to read by headlines, and we don’t want those headlines to be misleading.

Example: Robert Allen’s best seller The Road to Wealth was originally and forgettably titled, The Challenge.

[tags]headlines, headline, increase readership[/tags]

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This entry was posted on Friday, March 21st, 2008 at 10:19 am and is filed under Capturing Attention, Tactics and Techniques. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.