So what about the hullabaloo in Boston about the “obscene” devices set around town to promote the Cartoon Network television show, Aqua Teen Hunger Force?

Even though the two men arrested in the case may face up to five years in prison, did the Cartoon Network get its bang for its buck? Are more people now aware of Aqua Teen Hunger Force than they were before? You bet. I would have never heard of them any other way, not being in their demographic.

Great publicity, better than expected, but how much is it really going to end up costing them, in the end? And what will it cost the two men hired to place the devices around the city — five years of their lives?

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This entry was posted on Friday, February 2nd, 2007 at 5:31 pm and is filed under PR and Publicity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.