http://www.hoeckblog.com/meaningfulmarketing/marketing-strategy/talk-to-the-brain-with-your-marketing/ Connect With Customers at a Deep Level Fri, 30 Jul 2010 18:52:00 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.hoeckblog.com/meaningfulmarketing/marketing-strategy/talk-to-the-brain-with-your-marketing/comment-page-1/#comment-2228 Meaningful Marketing » Blog Archive » Emotion Trumps Logic in Marketing Fri, 17 Aug 2007 22:27:03 +0000 http://www.hoeckblog.com/meaningfulmarketing/?p=31#comment-2228 [...] The implications for marketing are very clear as well — emotion trumps logic. Or at the very least, it should come first. You can always use the logic later, to justify the emotion. See my May 25th post, Talk to the Brain with Your Marketing. [...] [...] The implications for marketing are very clear as well — emotion trumps logic. Or at the very least, it should come first. You can always use the logic later, to justify the emotion. See my May 25th post, Talk to the Brain with Your Marketing. [...]

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