Should I Write on Working with Your Team to Make Your Business More Profitable Here, Even Though This is My Marketing Blog?
I’ve been asking myself this question for a few months now, as I’ve begun consulting on employee profitability. I could begin a second blog, and maybe I should and maybe I still will, but I thought I’d pose the question here to see if I get any response — is anyone listening?
“Should I write on working with your team to make your business more profitable here, even though this is my marketing blog?”
One theory is that many of the readers of this marketing blog will be small business owners, and thus will be interested in information on getting out of the time consuming trap of managing and directing employees and back into doing things that will help them grow the business. I know how to do that, as I’ve done it well myself. It isn’t just theory, not just stuff I learned in business school (I didn’t go to business school, I learned it all by the seat of my pants over 25 years of running a small business).
I get compliments on my staff regularly — clients and vendors are always asking me how I get such good people, and how I get them to stay (and they do stay, some for more than 20 years). The answer is that I worked at it, as it didn’t come naturally to me. I studied employee development and retention and engagement and I talked to people about it and I asked people I admired how they did it. I made a lot of mistakes and I learned from them. And today, I have a top notch team that can run my company pretty much without me — in fact, last year I worked about 30% of my time in my business, and my revenues increased by 60% over the year before. So I know my methods work.
I’ve turned my methods into a simple system that any small business owner can use to stop being the bottleneck in the company — to turn their existing employees into superstars who can figure out what needs to be done in the business, take ownership and responsibility for it, and get it done.
Please leave a comment if you’d like to read more about this. In the meantime, grab my special report, “From Problem Team to Money Making Machine: How to turn your existing staff into a successful team that makes your business more profitable and frees you to do what you started your business for in the first place.”
[tags]team, small business, successful teams, employee problems, problem employee, employee profitability[/tags]
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