Does your brand connect with customers to give your organization a sustainable competitive advantage?

Take this 10 point quiz to find out:

1. Do you have all the customers or clients that you need?
2. Are your customers “raving fans?”
3. Are your customers really loyal to your product or service, coming back again and again?
4. Do your customers recommend you to their friends, family, and associates?
5. Will your customers go out of their way to purchase from you?
6. Do your customers feel that you not only offer a great product or service, but also feel a real connection to your organization — that you understand them and will take care of them?
7. Can your customers easily describe what’s great about your product or service?
8. Can your customers recognize you easily in the marketplace?
9. Do your customers find you easy to do business with?
10. Are your customers willing to pay a premium price for your product or service?

If you can answer yes to the above questions, you’ve got a real point of differentiation — a sustainable competitive advantage at a time when it’s increasingly difficult for consumers to tell one product or service from another. If you can’t, you’ve got some work to do on your brand.

[tags]brands, branding, brands that connect, competitive advantage, raving fans, customer loyalty[/tags]

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This entry was posted on Friday, May 18th, 2007 at 12:24 pm and is filed under Brand Basics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.