My step-daughter just got married in Nashville. Jaime is beautiful, interesting, lots of fun, and unconventional. I’ve known her since she was nine years old, and she’s always been that way. So none of us who know her were really surprised by the way she chose to get married. It was beautiful, interesting, lots of fun, and unconventional.

Jaime was true to her brand — she didn’t bend to the norms of wedding tradition. She tried wedding planners, but they wanted her to choose colors and have a reception. Bridesmaids? Wedding party? Nah — instead of all that, Jaime decided to be “walked down the aisle” by her three dogs.

The effect was awesome. It was true Jaime. And I couldn’t help but think about how powerful being true, being authentic, can be.

[tags]personal branding, authentic branding[/tags]

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This entry was posted on Wednesday, August 15th, 2007 at 12:15 pm and is filed under Authentic Brands. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.